AirConsole -
Tiktok Pilot
Client
N-Dream AirConsole
Year
2021
Client description:
AirConsole is an online video game console. Your smartphones are the gamepads. Your browser is the console.
Campaign Objective:
Direct Response
target audience
ENG speaking countries, age 13+
campaign story
We're promoting the console that is fun and easy to use. Everyone can play, you just need a browser and a phone.
The idea of the product is the one that is hard to communicate. We need to make sure to display the product in action - to show hands holding a phone and the user playing via the browser.
Also, it's important to show the social aspect of the product - it's a modern version of the traditional console.
We shouldn't focus too much on the games - it's about.
some gifs
video concept 1: quality time
Version 1: In-Feed 9:16 Tiktok
Version 2: In-Feed 9:16 Tiktok
video concept 2: product benefit
Version 1: In-Feed 9:16 Tiktok
Version 2: In-Feed 9:16 Tiktok