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Darrell Lea

Client

Darrell Lea

Year

2021

Client description:

Australia’s World Famous Soft Eating Licorice

Campaign Objective:

Brand Awareness

target audience

Affluent millennials, skewing slightly heavier towards female.

Ingredient conscious consumers.

campaign story

7 oz - Strawberry, Mango, Black and Mixed flavors

Darrell Lea Makes It Better

color used

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video

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thank you!

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