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Darrell Lea
Client
Darrell Lea
Year
2021
Client description:
Australia’s World Famous Soft Eating Licorice
Campaign Objective:
Brand Awareness
target audience
Affluent millennials, skewing slightly heavier towards female.
Ingredient conscious consumers.
campaign story
7 oz - Strawberry, Mango, Black and Mixed flavors
Darrell Lea Makes It Better
color used
video
thank you!
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