top of page

Xtreme 3
Flex Your World


Edgewell Personal Care

Brand: Wilkinson Sword SEMEA



Client description:

Wilkinson Sword is a British brand for razors and other personal care products sold in Europe, owned by Edgewell Personal Care.

Campaign Objective:

Brand Awareness

target audience

Men who shave with manual razors

campaign story

3 Razor Blades Xtreme 3

brand guidelines

concept 1:

Italian copy - 20s

Spanish copy - 20s

Italian copy - 6s

Spanish copy - 6s

concept 2:

Italian - 20s

Spanish - 20s

Italian - 20s

Spanish - 20s

thank you!

concept 3:

bottom of page