FOXtrot video ads
Client
Foxtrot
Year
2020
Campaign Objective:
Direct Response
target audience
25-50, Female, $75k, Urban Areas,
Convenience, High-end Products, Modern
Client description:
A convenient store. A local market. A coffee shop. A liquor store. A quick bite to eat. A place to have a meeting. A café. A wine shop. A gift shop. A Friday night delivered. A curated experience. A Rose Apothecary. A morning breakfast taco. A delivery for the everyday. A brunch spot. A place to get bourbon county delivered. A rewards program. A last minute life saver. Depending who you ask Foxtrot can be many things. But at its core, Foxtrot is a platform for curated products and brands. Ones that we tirelessly create, discover and love so others can discover and love them as much
campaign story
Choice goods from our store to your door in under an hour.
5 concepts:
C1: Wine/Somm Picks
C2: Coffee & Breakfast
C3: Groceries & Produce
C4: Snacks & Ice Cream
C5: Gifting
brand guidelines
Fb/ig stories ads
C1: Wine/Somm Picks
C2: Coffee & Breakfast
C3: Groceries & Produce
C4: Snacks & Ice Cream
C5: Gifting
Deliverables
C1: Wine/Somm Picks
Youtube 16x9
1x1 Thumbnail IMG
Facebook 1x1 Video
C2: Coffee & Breakfast
Youtube 16x9
1x1 Thumbnail IMG
Facebook 1x1 Video
C3: Groceries & Produce
Youtube 16x9
1x1 Thumbnail IMG
Facebook 1x1 Video
C4: Snacks & Ice Cream
Youtube 16x9
1x1 Thumbnail IMG
Facebook 1x1 Video
C5: Gifting
Youtube 16x9
1x1 Thumbnail IMG
Facebook 1x1 Video