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glovo TiktokPilot

Client

Glovo

Year

2021

Client description:

Delivery app - Glovo is the app that allows you to get the best products of your city in a few minutes. We connect users, businesses and couriers to make that possible.

Campaign Objective:

Direct Response

target audience

Spain, 18+, interested in food delivery

campaign story

Easy and convenient service to use.

This is a pilot with Tiktok and our main goal is to:

  • Prove Shuttlerock expertise with Tiktok creatives

  • Show the client that their assets can be scaled since for Tiktok you need to have a lot of creatives. We want to show them that it's possible to make a lot of variations from the same assets

brand guidelines

concept 1: use tvc assets

Variation 1:

Variation 2:

concept 2: use ugc content

Variation 1:

Variation 2:

concept 3: mixed

Variation 1:

Variation 2:

thank you!

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