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glovo TiktokPilot
Client
Glovo
Year
2021
Client description:
Delivery app - Glovo is the app that allows you to get the best products of your city in a few minutes. We connect users, businesses and couriers to make that possible.
Campaign Objective:
Direct Response
target audience
Spain, 18+, interested in food delivery
campaign story
Easy and convenient service to use.
This is a pilot with Tiktok and our main goal is to:
-
Prove Shuttlerock expertise with Tiktok creatives
-
Show the client that their assets can be scaled since for Tiktok you need to have a lot of creatives. We want to show them that it's possible to make a lot of variations from the same assets
brand guidelines
concept 1: use tvc assets
Variation 1:
Variation 2:
concept 2: use ugc content
Variation 1:
Variation 2:
concept 3: mixed
Variation 1:
Variation 2:
thank you!
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