invisalign videos
for social ads
Client
Invisalign
Year
2020 - 2021
Client description:
Invisalign Clear Dental Straighteners.
Campaign Objective:
Brand Awareness
target audience
Young Adults / Teens
campaign story
Invisalign is more predictable, feels more comfortable and has transformed over 10 million smiles. Not consumer facing - We want consumers to see this ad and be inspired by the confidence, fun and excitement that our patients have because of their new smile.
brand guidelines
concept 1
A Direct Response Ads - Targeting 18-35yo. The over-arching campaign message should be that invis is a powerful thing. No matter what you’re confronted with, invis gets you ready for the moment.
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Showcase different cases of teeth being straightened
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Have some footage of smiling patients
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Show the Invisalign material
Version 1: 20s
Version 2: 10s
concept 2
We want to gain attention, gain recruitment from Invisalign Users out there that they can be part of Invisalign by joining our #Smilesquad and be feature in our websites, social media etc ...
Join our Smilesquad now, send us your Invisalign journey photo(before/after) to marketingSEA@aligntech.com or DM to @invisalignsea!
A Direct Response Ads - Targeting: Invisalign Users. This 15s will done by re-purposing existing assets that’s Invisalign have from past KOLs, Invisalign users experiences.
concept 3
Target Audience: Teenagers
We would like to have very cool and flashy text effects. Feel free to go CRAZY and do some cool effects. The music choice here should be a cool beat, possibly dubstep.
concept 4
Target Audience: Young Adults
Concept requirement:
Tap into the emotional benefit of transforming smiles - evoking optimism, fun and inspiration
This one prioritises 10 Million Smiles
Concept requirement:
Leverage the Michael Le video
Less on the emotional aspect but on the product benefit
