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My food bag -
my choice
Client
My Food Bag
Year
2020
Client description:
We're your answer for "what's for dinner?" with easy delicious recipes and fresh NZ free range ingredients delivered to your door. Healthy & Affordable.
Campaign Objective:
Brand Awareness
target audience
Women aged 35-50,
with or without children, main household shopper
campaign story
With My Choice you can choose your own meals from a range of 10 each week, making it easy to eat flexitarian/meat-free Monday.
brand colors
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my choice
Meat free Monday?
Summer Range
My Local Kitchen
Iconic Kiwi recipes now in My Choice
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