Procter & Gamble
France - Lenor FR

Client

Lenor FR

Year

2020

Campaign Objective:

Brand Awareness

target audience

3 audiences:

Odour Afflicted (Sport) - Teens parents - Pets owner

Client description:

Since Lenor appeared on the scene in 1963 in Germany, the brand has remained consistently innovative and dedicated to providing the best possible softness and freshness for your clothes.

campaign story

The theme of this order is: Benefit (15-second): The video will have longer storytelling, it will showcase the product benefits, how it is a solution for the customer's barrier (bad smell) and motivation (fresh appealing smell)

Each concept will be for one of the audiences: Odour Afflicted (Sport) - Teens parents (2 Concepts) - Pets owner

product story

Lenor Unstoppables in-wash scent boosters are small laundry scent beads that work inside your washing machine to give you long-lasting freshness for up to 12 weeks*. That’s because the beads go in at the start of the wash, allowing more scent to slowly infuse into your fabrics as they wash. They can be used in all colours and fabrics, adding a delightfully fresh scent, even on sports clothes and towels. Before adding clothes, simply shake as many Lenor Unstoppables scent beads as desired into the cap, and then toss them into the washing machine drum. Use scent booster beads along with your laundry detergent and fabric softener for long-lasting freshness.

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