visa
Client
Visa
Year
2024 - 2025
Client description:
Visa is a global leader in digital payments, connecting consumers, businesses, and financial institutions through fast, secure, and reliable transaction technology.
Campaign Objective:
Brand Awareness + Direct Response
target audience
25 - 60 years old
campaign story
This campaign highlights how Visa empowers everyday transactions with unmatched security and convenience. Through real-life payment moments—shopping, travel, dining, and services—we showcase how Visa simplifies life for users aged 25–60. The story focuses on building trust and driving action by reinforcing the message: with Visa, every payment is seamless, safe, and accepted everywhere.
motion campaigns
visa x 7-eleven
This campaign features Vee, Visa’s friendly mascot, showing how Visa makes payments easy at select 7-Eleven stores. Whether you're in a rush, out of cash, or facing connection issues—Vee’s got you, with a fast and reliable way to pay.
KEY VISUAL
3 MOTION CONCEPTS
C1 - In a hurry?
C2 - No cash?
C3 - No connection?
AU auckland transit
​A visual highlighting Visa’s tap-to-ride experience for Auckland’s public transport system, emphasizing the ease and speed of paying fares with a simple contactless tap. The creative is displayed across OOH at transit stations and amplified through digital formats to reach daily commuters.
KEY VISUAL
MOTION
quick view other campaigns
Visa - RedBull / Night Race OOH
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This OOH promotes Visa’s partnership with Oracle Red Bull Racing, using Formula 1’s speed and precision to highlight the convenience of Visa’s Tap to Pay feature in Singapore. Featuring Max Verstappen, Yuki Tsunoda and the Red Bull Racing car, the visual reinforces Visa as the faster, more secure, and effortless way to pay—anytime, anywhere.
Visa AI Explainer Video
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A 1m15s explainer video showcases how Visa is leveraging Gen AI to transform its cross-border marketing workflow. The video highlights how AI enhances creative production, accelerates content localization, improves audience insights, and streamlines campaign optimization—empowering Visa to market smarter, faster, and at global scale.
Visa x NewLand N950
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A product-focused visual introducing the Newland N950 device, highlighting its one-tap Visa payment capability and seamless NFC digital receipts sent directly to users’ smartphones. Clear, minimal design reinforces speed, convenience, and modern payment efficiency.
